The modern business world is characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), with many industries experiencing unprecedented disruption and change. In addition, the COVID-19 pandemic has highlighted the brittleness, anxiety, nonlinearity, and incomprehensibility (BANI) of the world we live in, adding another layer of complexity and unpredictability. In such an environment, businesses need to be agile, adaptable, and resilient to survive and thrive. OKR (Objectives and Key Results) is a goal-setting framework that can help businesses navigate the VUCA/BANI world by providing clarity, alignment, and focus.