OKR Examples
Marketing OKRs
Are you a marketer who's struggling to find the right OKRs to drive growth and engagement in your organization? Setting objectives and key results can be a daunting task, but it's essential to set measurable goals to ensure you're driving meaningful results. In this article, we'll provide you with real-life examples of marketing OKRs to inspire you and help you get started. From increasing website traffic to improving customer retention, we'll cover a range of objectives and key results that you can adapt and implement in your own organization. So, let's dive in and discover the power of OKRs in driving marketing success!
Increase website traffic:
  • Objective: Drive more traffic to the website
  • Key Result 1: Increase organic search traffic by 20%
  • Key Result 2: Increase referral traffic by 10%
  • Key Result 3: Increase email marketing click-through rate by 15%
Improve brand awareness:
  • Objective: Increase brand awareness among target audience
  • Key Result 1: Increase social media followers by 10%
  • Key Result 2: Increase brand mentions by 20%
  • Key Result 3: Increase the number of industry awards won by 2
Drive lead generation:
  • Objective: Generate more leads for sales team
  • Key Result 1: Increase the number of marketing qualified leads (MQLs) by 25%
  • Key Result 2: Increase conversion rate of website visitors to MQLs by 15%
  • Key Result 3: Increase lead-to-opportunity conversion rate by 10%
Improve customer retention:
  • Objective: Improve customer retention and loyalty
  • Key Result 1: Increase customer satisfaction rating by 15%
  • Key Result 2: Increase customer referral rate by 10%
  • Key Result 3: Launch a customer loyalty program with a 20% participation rate
These are just a few examples of marketing OKRs that could be set to drive growth, engagement, and retention in the marketing department. Each objective and key result should be specific, measurable, and time-bound to ensure they are aligned with the company's overall goals and are driving meaningful results.